01 / 09Healthcare & Wellness
Bioquench
7.5x
Peak ROAS
- 3x
- Average ROAS
Repositioned the product, then rebuilt the Meta account around creative hooks instead of audiences.
- Positioning
- Meta ads
- Creative hooks
Bioquench
Healthcare & Wellness
Ads
Reach is vanity. ROAS is the job.
We run the media buying and the creative from the same desk, so the ad account and the content aren't working against each other.
3x–7.5x ROAS₹0.62 / visit$0.34 CPM₹8L+/mo managed+1,771% enquiries
3x–7.5xAverage / peak ROAS · Bioquench
₹0.62Cost / profile visit · Puri Bakers
$0.34CPM · KIC Ventures webinar ads
₹8L+/moSpend managed · Point Blank
(01)Selected accounts
Nine accounts. One number each.
The number that mattered to that client, first. Everything else is supporting detail.
02 / 09Bakery chain · Est. 1925 · Delhi
Puri Bakers
+1,771%
Enquiries (132)
- ₹0.62
- Cost per profile visit
- +2,975%
- Accounts reached
Shot the menu like a café brand, then put paid behind the frames that were already pulling organically.
- Shoots
- Meta ads
- Influencer
03 / 09MedTech VC · USA
KIC Ventures / LESS Society
$0.34
CPM on webinar ads
- 1M+
- Impressions, all channels
- 768K
- LinkedIn impressions
LinkedIn ads into CME webinars, with the email, landing page and physician kit built to match.
- LinkedIn ads
- Webinar funnel
04 / 09Production house · Delhi
Point Blank Productions
₹8L+
Monthly budget managed
- 3
- Google · Meta · Meta lead-gen
A 360° plan across Google, Meta and lead-gen for a house whose clients include BMW, Vogue and the IAF.
- Google ads
- Meta ads
- Lead-gen
Point Blank Productions
Production house · Delhi
05 / 09Trade fair · EPCH
IHGF Delhi Fair
10
Live campaigns
- 5+
- Countries targeted
Google and Meta campaigns aimed at international buyers — France, USA, South America, Frankfurt, Dallas.
- Google ads
- Meta ads
- International targeting
06 / 09Building materials · Global
Kingspan Jindal
Trade magazine ads
- 40pp
- Product brochure
Magazine ads that ran in TYCOONS Construction & Architecture, built on the brochure system we wrote.
- Print ads
- Brochure
- B2B
07 / 09Luxury bedding · Dallas
Orchids Lux Home
$10K
Orders/month, zero ad spend
- 8.5%
- Search CTR
Proof of the other side of the desk: what organic search does when you don't buy the traffic.
- SEO
- Content
08 / 09Fine jewellery · Hyderabad
Silvea
100+
Ad-ready creatives
- India's 1st
- In its category
Collection-led creative built for the feed and for paid placements, in one luxury language.
- Creative
- Art direction
09 / 09Luxury clothing · Delhi–Dubai
Dhruv Sehgal
4
Flagship cities
- Celebrity
- Campaign shoots
Celebrity campaign shoots across Delhi, Mumbai and Dubai, scripted for social and paid cut-downs.
- Campaign shoots
- Social
(02)Smaller wins
The numbers underneath the headline ones.
- Puri Bakers
1,373
Profile visits from ads
- Puri Bakers
97,672
Instagram views
- Puri Bakers
+61.3%
Followers in campaign window
- KIC Ventures
89.6%
Site engagement rate
- KIC Ventures
15,032
Sessions from campaigns
- KIC Ventures
98.5%
Engagement, /community page
- IHGF Delhi Fair
10K
Facebook followers
- Orchids Lux
+75%
Search impressions
- Orchids Lux
+1,167%
“Quilt” page clicks
- Point Blank
10+
SEO landing pages
(03)Cadence
How we run an account, week to week.
- Week 0
Account audit
We read the last 90 days of spend before touching anything — what's actually converting, what's paid for twice, where the creative has gone stale.
- Week 1
First creative sprint
New hooks shot or cut against the ads already winning, sized for the placements that are actually buying.
- Weekly
Kill and scale
Ads under the kill line are paused and budget moves to what's working. No ad runs on hope.
- Fortnightly
A report you can read
One page: spend, revenue, ROAS, what we changed and why. Not a forty-slide dashboard export.
About the studio
Media buying and creative, from the same desk.
Most brands hire one agency to make the ads and another to run them, then pay for the argument in between. We do both — so when an ad stops working, the fix is a new hook by Thursday, not a meeting about whose fault it was.
6 yrsRunning brand + performance
40+Brands
₹8L+Monthly spend, one account
5Countries: IN · US · UK · IE · UAE
(05)Capabilities
Every platform we buy on, and what we make for it.
Meta ads
7.5xPeak ROAS on Bioquench. Facebook, Instagram, Reels, lead forms.
- Lead forms
Google ads
Search and display for intent you can measure.
- Search
- Display
- YouTube
LinkedIn ads
$0.34CPM on KIC Ventures' CME webinar campaigns.
Creative hooks
Written, shot and cut in-house, against the ads already winning.
Landing pages
We build websites too — the click lands somewhere built for it.
Lead-gen
+1,771%Enquiries for Puri Bakers. Meta lead-gen for Point Blank.
International targeting
5+Countries targeted for IHGF Delhi Fair's buyer campaigns.
(06)Brands
40+ brands across India, the US, the UK, Ireland and Dubai.
(07)Questions
Before you hand over the account.
Below about ₹1L a month in media, there isn't enough data to optimise against and our fee becomes most of your budget. We'll say so on the first call rather than take the account.
From ₹1.5L · 4 clients a quarter